11.23.2013

EXACOMPTA ONLINE PERSONALISATION APPLICATION "PERSO"

Exacompta commissioned the agency God Save The Queen to design the communication for the launch of “Perso”,, its exclusive online personalisation tool application for filing and archiving products. This intuitive tool, accessible online 24/7, enables clients to personalise a wide variety of products with a number of different graphic designs available for each and every type of business. All you need to do is fill in the model selected with your personal information. The agency has leant on two watchwords – creativity and simplicity – to design the visual identity for “Perso”, displayed on the advertising materials – commercial brochures and press announcements.

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07.19.2013

MUSÉE DES ARTS ET MÉTIERS LES DESSOUS DES GRANDS TRAVAUX

The Musée des Arts et Métiers (Arts and Crafts Museum) has entrusted communication for its special theme exhibition entitled “Le Dessous des Grands Travaux” (The Underside of Major Construction Projects) to the God Save the Queen agency. This exhibition opened on rue Réaumur (in the 3rd arrondissement of Paris) on 25 June... for 5 years. It attests to the expertise of French companies and design offices in the field of geotechnics*, presenting works selected for the technical and human ingenuity that they illustrate. The agency designed and produced communication materials for the exhibition’s launch: the poster, press kit, flyer and invitation to the vernissage.
 
* geotechnics: a technoscience dedicated to the practical study of the earth’s subsurface upon which a direct human action is possible for development and/or utilisation in public works operations (civil engineering, construction, quarries, etc.).

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05.19.2013

GOD SAVE THE QUEEN, 10 YEARS OF REFLEXION

Stuck between 9 and 11, 10 can’t be anything other than 10. It has nothing of the glory of a flamboyant team leader and certainly not of a musical conductor waving his baton. No, its fate is merely that of a unit to which a 0 has been added, making it look like nothing more than a transparent preteen. 
A raw egg white, about to ooze gently under the rug. And by the way, have you noticed that we don’t say 
the 10 Musketeers but 3, and the same goes for the 12 strokes of midnight and the 5 fingers of your hand. Snow White’s friends in the forest were the 7 Dwarves, and there were only 3 little pigs (which, it has to be said, did not stop them embarking on a great building career) and the neighbours’ cat is all alone: 2 felines, apparently, would be far too much trouble for those Sunday jaunts to the Père-Lachaise. All that to say that 10 is one of those poor forgotten numbers, one of those in this century who have no roots, 
a numerical evacuee. And yet, we think it needs bringing back into favour. With its multiple metamorphoses 
it can show itself in a very attractive light, albeit not the most lively of all. For example, it should never be forgotten, although we can’t think wine not, sorry, we mean why not! (and while we’re on the subject, 
how about a glass?) that 10 makes a beautifully rounded number and it should be given its rightful place 
in society, with all the honours it deserves. And wine not (sorry, here we go again) celebrate with all the pomp and circumstance befitting the occasion, 
a well deserved 10th anniversary, after all these years. 

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