KÉRASTASE Kérastase 50th anniversary initiative design

Since 1964, the Kérastase name has stood for excellence in luxury haircare, and has been at the forefront of professional hair products.
To celebrate its 50th anniversary, Kérastase wished to help its network of selected salon institutes showcase its iconic products by presenting them in vintage boxes, and its perfumes in stamped bottles.
The L'Oréal Group chose the agency God Save The Queen to develop concepts and designs for the initiative celebrating the 50th anniversary of its flagship hair product brand. The agency endeavoured to strike a balance between the solemnity of the occasion and sales effectiveness, the legendary products themselves, as well as modernity, dreaming, sensuality and professional luxury.