SINGER Rejuvenating the brand

God Save The Queen was tasked by Singer to rethink its communication lines, with the dual objective of cementing customer loyalty while renewing new targets' interest in the brand.

With particular focus on POS for all sales outlets, the communication strategy shakes up the classic codes of sewing while respecting Singer's base aspects: creation, comfort, quality.

The brand reveals talented people, whatever their personality, age, style, motivations or socio-cultural background. A single goal: make things and enjoy sharing while doing so!

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